... opening their minds to seeing existing opportunities around them -- especially in the context of our current economy -- rather than to explain or demonstrate any specific sales techniques. The case studies themselves give your audience the examples and context they need to understand your presentation easily.

It uses real examples that are very personal in showing opportunities can be seized by anyone with the mind and eyes open to seeing those opportunities. By using more ordinary examples -- rather than huge corporate examples of multimillion dollar dealmaking which they might not relate to -- your audience will be more likely to feel they too can do the same on their own particular level.

This makes your presentation extremely flexible:

To motivate: You can use it with any audience where you want them to find you more opportunity -- as we've been discussing

For the self-motivated: You can use it with audiences who themselves are seeking more opportunity -- including using it in one-to-one mentoring or coaching -- for selling, for business people, for those seeking employment opportunities. (Thus, you can reuse your presentation and deliver to the various communities you're in.)

... modeled after what a seed (or prospective customer) needs in order to grow into a harvestable crop (or paying customer): water, air, sun, and food.

It discusses common tools used in uncommon and novel ways to differentiate your salespeople from others and gives them a strong competitive advantage. It does by incorporating the 80/20 Rule to focus on those actions that are powerful in cutting through the communication clutter because they are underused or improperly used.

And it outlines two underused but extremely powerful and effective techniques.

Finally, it brings it all together in the System, which is also easy to remember since it uses the same farming analogies.

• Internal messages (especially to those who aren't skilled in effective communication -- such as back office bank employees in the compliance department who must get branch managers to submit certain compliance forms and find their usual lengthy, dry memos aren't getting the results they need)
• Use it as a way to offer suggestions to another department and further build and strengthen your organizational network
• External messages (business to customer, investor, other stakeholders)

And use it in your role as advisor, mentor, or consultant to anyone or any group needing greater impact with their communications.

The presentation uses a case study to present 3 ideas in 3 well-defined body points.

The length of your presentation is flexible:

• To shorten it: You can edit out and streamline some of the lines within each of the 3 body points.
• To lengthen it: Add another example or two to any of the body points.

... an idea.

If you return to this same group for further training (especially if you direct them as a group), you can refer to the simple but powerful analogies used in the presentation to quickly get your group oriented, then launch into your explanation, audience participation, and role play.

And with your extremely flexible presentation document, you simply swap out the highlighted activity (like cold calling) with the particular idea or activity you're selling (sales, canvassing, customer service, etc.).

Even better, your flexible presentation title can be changed following this format:

• (Activity) for Self-Confidence and Profit
• Selling for Self-Confidence and Profit
• Cold Calling for Self-Confidence and Profit
• Proactive Customer Service for Self-Confidence and Profit
• Canvassing for Self-Confidence and Profit
• Phone Surveying for Self-Confidence and Profit